THE PRACTITIONER
Built by a practitioner,
not a trainer.
Sales for non sales was created by Glenn Dobson, its owner and CEO. Over 35 years in business Glenn has built, grown and exited companies across several sectors, including leading a business to £1m in under 9 months before exiting as part of a £35m group.
Every one of those outcomes started the same way: winning the mandate, building the relationship and converting the opportunity. That discipline has since been applied across more than 60 transactions in 22 countries, and to the owner-led and
professional service firms he has advised. He was named CEO of the Year by CEO Monthly in 2021 and 2025.
The method was developed and first delivered through Shrine London, Glenn’s
private advisory firm.
Glenn Dobson, Chief Executive Officer
35
Years in business
60+
Transactions advised, both sides of the table
22
Countries
0
Social media accounts. The diary fills anyway.
How we find our own clients: no social media, no advertising, no content for the sake of it. Letters, conversations and referrals. We think that is the best evidence there is that the system works.
For most people in professional services, sales is a dirty word. It suggests pressure, slickness, talking a client into something they do not need. So brilliant professionals keep it at arm’s length, focus on the craft and quietly hope the work will follow.
What I have learned over 35 years is that nothing happens until someone chooses to work with you. Sales is not the opposite of good service. It is the first act of it.
Done well, it is simply helping the right people understand that you can solve their problem, and giving them the confidence to say yes. That is a skill. It can be structured and mastered in exactly the way you mastered the discipline you trained years to perfect.
Glenn Dobson, Chief Executive Officer, Sales For Non Sales Ltd
Every engagement begins with Week Zero.
To arrange a conversation, email us. We reply to every one.
Sales for non sales
Sales For Non Sales Ltd · Registered in England and Wales No. 17474478 · 71-75 Shelton Street, Covent Garden, London WC2H 9JQ