THE BOOK · GLENN DOBSON
The Dirty Word.
Why good people freeze when it’s time to ask for money.
No sales, no business.
Say the word sales out loud and look at who turns up. Del Boy with his suitcase of knock off perfume. The car salesman crossing the forecourt with his hand already out. The politician on the doorstep, smiling, answering a question you never asked.
No wonder you keep your distance. So you do the work, you do it properly, and you wait for it to speak for itself. You go vague when somebody asks the price.And you come off the phone relieved.
This book is for anyone who has to bring the money in and hates it. The solicitor nobody warned. The tradesman whose old jobs have stopped coming. The woman 6 months in, brilliant at the thing and terrified of asking people to pay for it.
You will not be asked to become any of them.
THE AUTHOR
35 years of asking people for money.
Glenn Dobson started at 12, selling sweets from a school bag after the school shut its tuck shop. Since then he has built and sold his own global businesses operating in 22 countries, scaled a retail business to multiple locations, grown a business in the defence sector, and advised on everything from government contracts to sports institution mergers. He now advises owners and sales teams on the one thing nobody ever taught them. He has never run an advert and has zero social media.
The book is where it starts. The system is what a firm does next.
For copies for a partner group or an event, or to talk about putting the system into your firm, email us.
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